BMW is set to launch the updated 2 Series Gran Coupe in India on July 17, 2025, aiming to attract younger mid-career professionals. The 2025 model features a sharper design, enhanced technology, and a more mature appeal while maintaining its street credibility. BMW India has introduced a smaller engine in this next-generation Gran Coupe, moving away from previous attempts to capture new customers with stripped-down 'Corporate Edition' vehicles. The car is positioned to compete directly with the Audi A4 and Mercedes-Benz A-Class in the Indian luxury car market. Automotive journalist Kushan Mitra has reviewed the vehicle, noting BMW's strategic bet on the 2 Series Gran Coupe to strengthen its presence in the competitive luxury segment.
With the new 2-series Gran Coupe @bmwindia is hoping to attract a whole new customer segment—younger mid-career professionals but does this new car really cut it? Contributing Editor @kushanmitra drove it recently & found out Watch ThePrint #Dashboard https://t.co/JdCBa8Jth5
BMW will launch the updated 2 Series in India on July 17, 2025. It competes with the Audi A4 and the Mercedes-Benz A Class. Here's everything you need to know: . . . https://t.co/iDg7yTXxB9 #BMW #BMW2Series
In the past @bmwindia tried attracting newer customers by offering stripped-down 'Corporate Edition' vehicles. Now they've fitted a smaller engine in next-gen 2-series Gran Coupe. But is it BMW enough? @kushanmitra finds out Watch ThePrint #Dashboard https://t.co/JdCBa8Jth5