India is experiencing growing calls to boycott US-based multinational companies such as McDonald's, Coca-Cola, Amazon, and Apple in response to the United States imposing 50% tariffs on Indian goods. These tariffs were introduced by the Trump administration, targeting approximately 55% of Indian exports to the US, primarily due to India's continued imports of Russian oil. The boycott movement is being supported by business executives and Prime Minister Narendra Modi's supporters, who are encouraging consumers to favor Indian products and draw inspiration from South Korea's global brand success. Despite the rising anti-American sentiment and boycott calls, the Indian government remains hopeful about continuing bilateral trade discussions with the US. Additionally, India is seeking to diversify its export markets by targeting around 50 countries, mainly in the Middle East and Africa, to offset the impact of US tariffs. The Commerce Ministry is focusing on export diversification, import substitution, and enhancing competitiveness, with June exports reported flat at $35.14 billion. The tariffs and resulting trade tensions have also sparked discussions about promoting domestic alternatives to popular American digital platforms.