OpenAI has introduced “ChatGPT Go,” a budget-priced subscription tier available exclusively in India for ₹399 ($4.57) a month, marking the company’s most affordable consumer offering to date. Product head Nick Turley said the rollout answers user requests for lower pricing and will serve as a test before potential expansion to other markets. Subscribers receive access to the GPT-5 model with tenfold increases in message, image-generation and file-upload allowances compared with the free service, along with a context window twice as long for more personalised exchanges. Payments can be made in rupees via credit cards or India’s Unified Payments Interface (UPI). API usage remains separate. The launch targets OpenAI’s second-largest user base after the United States. Roughly one billion Indians are online, yet the company’s existing ChatGPT Plus and Pro plans—priced at ₹1,999 and ₹19,900, respectively—are far costlier in a price-sensitive market. Earlier this year Chief Executive Officer Sam Altman met India’s IT minister to discuss building a low-cost AI ecosystem. OpenAI said ChatGPT Go will be rolled out gradually across the country and its performance will guide decisions on extending the tier to additional regions. The move follows similar localisation strategies used by global streaming and music services that discount plans for high-growth emerging markets.