President Donald Trump has warned Seoul that a 25% “reciprocal” tariff on all South Korean imports will take effect on Aug. 1 unless a new trade deal is reached, ending a 90-day suspension agreed earlier this year. The move widens Washington’s tariff campaign, which already includes a 145% levy on Chinese goods, and has prompted South Korea to seek an extension of the pause while negotiations continue, Industry and Trade Minister Ahn Duk-geun said. The threat is rippling through the $1 billion U.S. market for Korean beauty products. Retailers and influencers report a surge in stockpiling of toners, sunscreens and other so-called K-beauty items as consumers rush to beat potential price increases. Industry analysts say the sector’s competitive edge—low prices relative to U.S. and European rivals—would be eroded if the full tariff is imposed. South Korea’s broader trade picture remains mixed. Government data show overall exports rose 4.3% in June from a year earlier to $59.8 billion, driven by an 11.5% jump in semiconductor sales to a record $14.98 billion. Yet shipments to the United States fell 0.5% for a third straight monthly decline, and exports of tariff-sensitive goods such as home appliances and steel dropped 15.6% and 8.0%, respectively. Seoul warns that uncertainty over U.S. trade policy will weigh on growth through the rest of 2025.