Disney was planning on using AI deepfake technology to put Dwayne Johnson’s face on a body double for the live-action ‘MOANA’ film. Johnson approved the plan but it never went ahead due to data and copyright concerns. (via https://t.co/y3MEIBiGbB) https://t.co/jjAmK4yb7r
Disney was reportedly planning on utilizing AI deepfake technology in The Rock’s body double in the live-action ‘MOANA.’ The plan would have let him be in two places at the same time on set, but Disney didn't go through with it. (Via: @WSJ) https://t.co/qbDn2HuQHW
Disney scrapped a plan to use an actual AI character in ‘TRON: ARES’ due to concerns of bad publicity. (via https://t.co/y3MEIBje19) https://t.co/qzdlUB0tN6
Walt Disney Co. has shelved two high-profile experiments with artificial-intelligence technology after internal reviews concluded the projects risked legal, reputational and labour complications, according to an Aug. 4 Wall Street Journal report. For the science-fiction sequel “TRON: Ares,” the studio had explored introducing a fully AI-generated character, but dropped the idea amid fears of fan backlash and uncertainty over copyright ownership of synthetic performances. A similar plan for the live-action remake of “Moana” would have used deep-fake software to map Dwayne Johnson’s face onto a body double so the actor could appear in multiple locations simultaneously. Johnson had approved the test, yet the initiative was abandoned over data-usage and copyright questions. The reversals underscore Disney’s wider challenge in adopting generative AI across its film slate while protecting intellectual property and honouring collective-bargaining agreements with creative guilds that have signalled resistance to synthetic actors. The studio continues to study AI tools for cost savings and marketing optimisation but is proceeding cautiously amid intensifying regulatory scrutiny and public debate over the technology’s role in Hollywood.