Adidas and Mexican-American designer Willy Chavarria have faced accusations of cultural appropriation in Mexico following the launch of the "Oaxaca Slip-On" sandal, which closely resembles traditional Indigenous huaraches from the state of Oaxaca. Mexican authorities and Indigenous communities criticized the design for reproducing traditional footwear without proper attribution or collaboration with local artisans. The controversy drew public criticism from Mexico's President Claudia Sheinbaum, prompting Adidas to issue a formal apology. Chavarria also expressed regret over the design. Mexican authorities, with the support of local artisans, are pursuing compensation from Adidas for the unauthorized use of the Indigenous design. The incident has sparked calls within Mexico to promote national footwear production and protect Indigenous intellectual property through expanded designations of origin.
The wokest fashion designer in the world just got cancelled for cultural appropriation. https://t.co/4Hreqa1NV1
Santiago Nieto, director del Instituto Mexicano de la Propiedad Industrial-IMPI, destaca la importancia del programa Hecho en México y llama a ampliar las denominaciones de origen 🇲🇽 🙌 ➡️ https://t.co/gAYI4cFWKC https://t.co/sUMwO1dZBq
🏢 Empresas | Productores y artesanos consideraron importante lanzar una campaña nacional para promover el consumo de zapatos y tenis hechos en México. 👞 https://t.co/8CdOpSHmy1