Mexican soccer player Javier “Chicharito” Hernández has faced widespread criticism and sanctions following a series of videos and statements in which he expressed views considered sexist and promoting traditional gender roles. Hernández claimed that women are "failing" by "eradicating masculinity" and urged them to focus on domestic roles such as caregiving and cleaning. These comments sparked condemnation from various sectors, including Mexican President Claudia Sheinbaum, who labeled the remarks as "very machista" and emphasized that women can be whatever they want. The Secretariat of Women also rejected Hernández's statements, describing them as perpetuating sexist and misogynistic stereotypes. The Mexican Football Federation (FMF) and Liga MX launched an investigation and subsequently fined and issued a warning to Hernández for promoting sexist stereotypes. The Club Deportivo Guadalajara, Hernández's team, distanced itself from his comments and announced internal disciplinary measures. Additionally, sports brand Puma publicly criticized the player's conduct. Hernández later issued a statement expressing regret for any confusion or offense caused by his words, committing to communicate with greater clarity and sensitivity. The controversy has also drawn reactions from political figures, sports commentators, and women's rights advocates, highlighting ongoing debates about gender roles and equality in Mexican society.