The Mexican government has formally accused Adidas and designer Willy Chavarría of cultural appropriation for the brand's “Oaxaca Slip-On” sandal, which closely resembles traditional huaraches from the Indigenous Zapotec community of Villa Hidalgo Yalálag in Oaxaca. Authorities allege that Adidas commercialized the design without proper recognition or collaboration with the local artisans, violating Mexico's intellectual property laws protecting Indigenous cultural heritage. In response, Adidas issued a public apology and committed to repairing the damage caused, while Chavarría, a Mexican-American designer, expressed regret for the lack of meaningful association with the Oaxacan community and acknowledged the appropriation of the state's name. Mexican President Claudia Sheinbaum criticized the brand and announced that the government is working on legislation to strengthen the protection of Indigenous artisans' intellectual property and enforce sanctions against unauthorized use. Negotiations between Adidas and the Oaxaca government are ongoing, with authorities seeking compensation for the affected community. The controversy has sparked broader discussions on respecting Indigenous cultural rights and the responsibilities of global brands when drawing inspiration from traditional designs.
Archaeologists Found a 1,600-Year-Old Roman Mosaic of Flip-Flops. They Look Weirdly Trendy. https://t.co/MQekULSh7w
🇲🇽 Le gouvernement du Mexique réclame à Adidas un dédommagement en faveur d'une communauté de l'État de Oaxaca, accusant la marque d'appropriation culturelle sur un de ses modèles de sandales. https://t.co/Yq5hBH0PDv
VIDEO: 🇲🇽 Mexico accuses Adidas of cultural appropriation Officials in Mexico have accused sportswear giant Adidas of cultural appropriation after the fashion brand debuted sandals similar to a traditional design from the state of Oaxaca #AFPVertical https://t.co/O09HddFPNc