The Milwaukee Brewers extended their hot streak to 12 consecutive victories on 13 August, defeating the Pittsburgh Pirates 12–5 at American Family Field. The win activated a decades-old promotion from George Webb Restaurants that grants a free hamburger to customers across the Wisconsin-based chain. George Webb first pledged the giveaway in the 1940s, when Milwaukee still hosted a minor-league club. The stunt has paid off only once before during the Brewers’ 2018 run. Marketing analysts say the latest trigger will deliver a surge of traffic and valuable exposure for the 70-unit diner brand, provided its supply chain keeps pace with demand. The company said it will release redemption instructions and dates in the coming days. Until then, Brewers fans—and burger seekers—are preparing for a statewide rush that could turn the team’s on-field momentum into a major payday for the hometown restaurant.