Chick-fil-A Revives ‘Code Moo’ Game With Weekly Free-Food Rewards

Chick-fil-A is bringing back its “Code Moo” digital game for a three-week run starting 15 July, the fast-food chain said. App users will receive a new mission every Tuesday and, upon completion, can redeem a free menu item such as a medium waffle fry, a chocolate chunk cookie or a five-count chicken nugget. The promotion ends 4 August. The campaign marks the third year the Atlanta-based company has used the bovine-themed game to boost customer engagement and drive traffic to its mobile app. “We’re inviting fans to experience the cows in fun, new ways,” said Dustin Britt, Chick-fil-A’s executive director of brand strategy. Chick-fil-A is also releasing fresh Cow Collection merchandise, including reversible bucket hats and pickleball sets, available online and at participating restaurants while supplies last.