McDonald’s Revives McDonaldland With Limited-Time Meal and Collectibles

McDonald’s has resurrected its 1970s-era fantasy setting, McDonaldland, with a nationwide limited-time meal that went on sale 12 Aug 2025. Customers can choose a Quarter Pounder with Cheese or a 10-piece Chicken McNuggets alongside fries and a blue-and-pink Mt. McDonaldland shake. Each order includes one of six souvenir tins featuring characters such as Ronald McDonald, Grimace and the Hamburglar, filled with postcards, stickers and other keepsakes. The promotion anchors a broader nostalgia-driven marketing push created by Wieden+Kennedy New York. McDonald’s is extending the theme across digital platforms, augmented-reality filters and an upcoming Fortnite activation, while restaurants will feature themed packaging and in-store games. Separate collaborations with apparel retailer Pacsun and luggage maker Away introduce co-branded clothing and travel accessories tied to the campaign. The McDonaldland rollout follows a series of celebrity and retro menu initiatives that executives say are helping reverse a brief sales slump; the company reported a 3.8% rise in global comparable sales for the second quarter after a 1% decline in the first. The latest effort targets both Gen Z consumers and older customers who remember the original McDonaldland characters, reinforcing the chain’s strategy of mixing nostalgia with limited-edition experiences to drive traffic.