McDonald’s is bringing back its partnership with K-pop sensation BTS, saying it will roll out a limited-edition TinyTAN Happy Meal across the United States in September. The promotion features animated versions of the band’s seven members and includes a choice of a hamburger or four- or six-piece Chicken McNuggets, fries or apple slices, a drink and one of seven collectible TinyTAN toys. The campaign follows the chain’s 2021 BTS Meal, which ran in more than 50 markets and became one of the company’s most successful celebrity tie-ins. McDonald’s is leaning on such collaborations after a 1% drop in global same-store sales in the first quarter; the metric rebounded 3.8% in the second quarter, and executives are betting another K-pop promotion will keep traffic flowing. While the new marketing push targets U.S. diners, McDonald’s is facing criticism in Japan after a separate Pokémon card Happy Meal triggered bulk purchases and the apparent dumping of untouched food. Food-waste experts have urged the company to redesign future giveaways so that popular collectibles do not translate into unnecessary trash.