McDonald's is launching a new adult-oriented meal called the 'McDonaldland Meal' on August 12, 2025, which taps into nostalgia by featuring elements from the classic McDonaldland universe. The meal includes a choice of a Quarter Pounder or a 10-piece McNuggets, accompanied by a limited-edition Mt. McDonaldland milkshake. Customers will also receive a collectible tin featuring one of six McDonaldland characters. This move is part of McDonald's broader strategy to embrace nostalgic themes in its menu offerings. The launch coincides with other fast-food chains like Chick-fil-A unveiling new seasonal menus, while the industry sees various innovations and refranchising efforts.