Taylor Swift has unveiled the cover art for her highly anticipated 12th studio album, 'The Life of a Showgirl,' which is scheduled for release on October 3, 2025. The album cover was photographed by Mert Alas and Marcus Piggott. Alongside the announcement, Swift launched a special edition of the album, available starting August 20 until supplies last. Following the announcement, Swift’s presence surged on music charts, with the album debuting at number two on Spotify's Countdown Charts. Industry sources, including Billboard and Forbes, have noted a rise in streaming activity and are speculating on potential chart records that Swift could break with this release. Additionally, a countdown related to the album was set to conclude on August 21 at 2 p.m. EST.