Fantasy-sports publisher RotoWire on Tuesday rolled out a full brand refresh and a new fantasy football app, marking the company’s biggest revamp since its 1997 founding. The overhaul includes a redesigned logo, color scheme and website intended to modernise the 28-year-old platform ahead of the 2025 NFL season. Central to the update is the 2025 RotoWire Football Draft Kit App, now available on iOS and Android. The mobile-first tool offers a Draft Assistant that delivers real-time player notes, a Draft Plan Creator that customises rankings to user preferences, and a Draft Simulator that runs thousands of calculations to guide each pick. RotoWire said the refreshed service draws on the firm’s archive of more than 3.7 million player notes and will integrate additional features across other sports in coming months. Subscriptions start at $6.99 a month, providing access to premium data, league synchronisation and in-season strategy content.