Skimming the F1 fan survey. So far, it's pretty obvious when it comes to US fans. They're not male boomers. https://t.co/KvIi3WyFKC
The results of the 2025 #GlobalF1FanSurvey showed some interesting findings out of America, but one message was clear: #Formula1’s popularity in the US is accelerating https://t.co/Alo2ZwcyMB
Formula 1 and the Motorsport Network recently launched the Global F1 Fan Survey together - and the findings are out now... https://t.co/2xTuecjFM2
Formula 1 and Motorsport Network have published the 2025 Global F1 Fan Survey, drawing on more than 100,000 responses from highly engaged supporters in 186 countries. The study finds that the series’ fastest-growing markets are the United States and younger, more diverse demographics, marking a sharp shift from F1’s historically European, male-dominated base. Americans supplied the largest single share of answers, with 26% of all respondents coming from the Americas and the United States topping the country list. Among US participants, 70% of Gen Z fans say they interact with F1 content every day, and 73% plan to attend a domestic Grand Prix, underscoring the commercial momentum behind races in Austin, Miami and Las Vegas. Women account for three out of every four new fans identified in the survey, contributing to a broader demographic overhaul that Liberty Media, F1’s owner since 2017, has sought through digital platforms and programming such as Netflix’s “Drive to Survive.” Overall, 94% of those surveyed expect to follow the championship five years from now, and 61% already engage with it daily. “The sport is embedded in culture now, via streaming, storytelling and social media, and that’s helping more people connect,” F1 president and chief executive Stefano Domenicali said. The findings provide fresh evidence that the governing body’s push into new markets—especially the US—along with expanded media offerings, is converting casual viewers into committed supporters and widening the sport’s commercial appeal.