Elon Musk announced that X, the social media platform he owns, will introduce advertisements directly into the responses of its AI chatbot, Grok. This new monetization strategy aims to revive X's advertising revenue by allowing advertisers to insert product suggestions within Grok's answers. Musk revealed these plans during a live discussion with advertisers, emphasizing the integration of xAI’s technology to enhance ad targeting across the platform. The move marks a shift in Musk's approach, as he has previously been a defender of open-source AI. The introduction of ads within Grok's responses reflects X's effort to bolster its struggling advertising business.