Google on Thursday rolled out Offerwall, an add-on to Google Ad Manager that lets online publishers charge readers for access through options such as one-off micropayments, short surveys, watching a brief advert or other customised choices. The feature is positioned as an alternative to traditional paywalls and advertising at a time when the company’s own AI-generated search summaries are reducing referral traffic to news and information sites. Offerwall draws on a year of trials with about 1,000 publishers. Google said participants recorded average revenue gains of 5 – 15 % when the tool was enabled, while separate AdSense tests of rewarded ads showed a 9 % lift after one million messages were served. The module employs Google’s artificial-intelligence models to decide when to display the prompt, though publishers can set their own thresholds and branding. Initial micropayment capabilities are being provided through third-party partner Supertab, which lets readers pay small sums for time-limited access—such as 24-hour or week-long passes—and also supports subscription sign-ups. Metrics including estimated Offerwall revenue, engagement rates and post-unlock page views appear alongside existing dashboards in Google Ad Manager.