MetaMask, the non-custodial Ethereum wallet developed by Consensys, introduced a “Social login” option on Aug. 26 that allows users to create, back up and restore wallets with their Google or Apple credentials. The update removes the need to manually store a 12-word Secret Recovery Phrase by generating it in the background and encrypting it so that only the account holder can retrieve it with the same social login and a personal password. MetaMask said neither it nor the identity providers can access the recovery data, maintaining full self-custody for users. The move is designed to lower onboarding barriers that have slowed mainstream adoption of decentralized applications, while still letting experienced users manage seed phrases if they wish. It comes the same day Binance unveiled a browser wallet extension featuring keyless login, highlighting intensifying competition to simplify access to Web3 services.