Elon Musk said his artificial-intelligence venture xAI is launching a new company, dubbed “Macrohard,” that would develop software created, tested and maintained entirely by AI agents. In a post on 22 August, the billionaire invited engineers to join the effort, calling the name tongue-in-cheek but insisting “the project is very real.” Musk argues that because traditional software firms such as Microsoft do not manufacture hardware, their operations could, in principle, be replicated in a simulated environment run by AI. He envisions hundreds of specialised agents collaborating to design code, generate images and videos and interact with virtual machines until a finished product meets human-level standards. Public records show xAI filed a U.S. trademark application for Macrohard on 1 August covering software, video-games and advisory services, signaling broader ambitions. The initiative deepens Musk’s rivalry with Microsoft, a major investor in OpenAI, and raises questions about intellectual-property ownership and the extent to which autonomous systems can replace human developers.
𝐄𝐥𝐨𝐧 𝐌𝐮𝐬𝐤'𝐬 𝐍𝐞𝐰 𝐀𝐈 𝐒𝐭𝐚𝐫𝐭𝐮𝐩 𝐌𝐚𝐜𝐫𝐨𝐡𝐚𝐫𝐝 𝐓𝐚𝐤𝐞𝐬 𝐀𝐢𝐦 𝐚𝐭 𝐌𝐢𝐜𝐫𝐨𝐬𝐨𝐟𝐭 Elon Musk’s Macrohard takes on Microsoft with a bold AI-first approach. Powered by hundreds of AI agents, it designs, codes, and tests software entirely without human https://t.co/KXj52xDfQd
From Tesla to Twitter to… Macrohard? Musk’s latest project is aimed squarely at Microsoft. https://t.co/IVKBN3Cdxd
¿Rompe el mercado? La nueva empresa de software de Elon Musk es lo contrario a Microsoft https://t.co/d22Kwj0iBR