xAI, Elon Musk's AI company, has introduced a new memory feature for its Grok chatbot, enabling it to recall details from previous user interactions. This update allows Grok to provide more personalized responses by remembering user preferences and past conversations. The feature is currently in beta on the Grok website and its mobile apps for iOS and Android, but it is not yet available in the EU or UK. The addition of memory to Grok aligns it with similar capabilities found in competing chatbots like ChatGPT and Gemini, which have been using memory to enhance user interactions. Users can manage what Grok remembers, with options to view, disable, or delete specific memories through the settings and chat interface. Additionally, xAI has launched Grok Studio, allowing users to collaborate with the AI on projects such as documents and code.