Porsche AG lowered its 2025 profit guidance for the third time this year after a new 15% U.S. tariff on European vehicles cut earnings and compounded weak demand for its electric models. The maker of 911 sports cars now targets an operating return on sales of 5%–7%, down from the 6.5%–8.5% range set in April. Chief Executive Officer Oliver Blume said the company faces “significant challenges worldwide,” citing trade penalties, sluggish Chinese sales and a broader industry shift back toward hybrids and combustion engines. First-half results underscore the strain. Porsche reported revenue of €18.16 billion, 6.7% lower than a year earlier and slightly below analyst expectations. Operating profit fell 67% to €1.01 billion after the company booked about €400 million in tariff-related costs, pushing its return on sales to 5.5%. The Stuttgart-based automaker retained its full-year revenue goal of €37 billion–€38 billion but warned that additional cost cuts, including potential headcount reductions and expanded U.S. assembly, are under review as it seeks to offset trade and demand headwinds.