UFC 318 will feature the highly anticipated trilogy fight between Max Holloway and Dustin Poirier, headlining the event on July 19, 2025, at 10 p.m. ET. The two fighters have previously met twice in the Octagon, with Poirier winning both encounters—once by submission in 2012 and once by unanimous decision in 2019. This bout will be for the BMF (Baddest Mother Fighter) title and is set to conclude what has been described as the longest trilogy in UFC history. The fight week has officially begun with a faceoff between Holloway and Poirier held in New Orleans' historic Jackson Square. Poirier, known as "The Diamond," has announced this will be his final MMA fight, aiming to finish his career with a third victory over Holloway. Holloway, who recently received trophies for the 2024 Performance, Knockout, and Fight of the Year, is determined to prove he remains a formidable lightweight contender. The event will be broadcast live on ESPN Plus Pay-Per-View and UFC Fight Pass Brazil.