California Governor Gavin Newsom has re-engineered his official social-media presence with an all-caps, insult-laden style that echoes former President Donald Trump. The shift—overseen by communications director Izzy Gardon and digital strategist Camille Zapata—coincides with Newsom’s campaign to counter Republican redistricting efforts and to elevate his national profile ahead of a possible 2028 presidential bid. The new tone has triggered a torrent of conservative criticism. Fox News anchor Dana Perino urged the governor to curb the posts, prompting Newsom’s press office to retort that critics "still don’t get it" and to label Perino “Ding Dong.” The account also circulated an AI image suggesting Kid Rock had endorsed Newsom; the rocker replied that the only support the governor would get from him was “from DEEZ NUTZ.” Despite the backlash—or perhaps because of it—the strategy is expanding Newsom’s reach. Mediaite reports the governor’s primary account has accumulated more than 250,000 additional followers since Aug. 1. Nationwide sentiment remains tepid, however: a YouGov survey cited by The Hill shows only 27 percent of Americans view Newsom favorably, leaving him 22 points underwater. Some Democrats warn the confrontational approach could undercut policy goals. Breitbart notes California is still seeking roughly $40 billion in federal wildfire-recovery funds that would require President Trump’s signature, raising questions about whether trolling political opponents jeopardizes crucial aid.