Delta Air Lines told Congress it has never used, is not using and does not plan to use artificial intelligence to set individualized airfare based on personal data, responding to criticism from lawmakers and consumer advocates. In a 1 Aug letter to Senators Ruben Gallego, Mark Warner and Richard Blumenthal, the carrier said its ticket pricing “never takes into account personal data” and pledged “zero tolerance for discriminatory or predatory pricing.” The company acknowledged testing an AI-powered revenue-management system supplied by Israeli startup Fetcherr, which it likens to a “super analyst.” Delta said the tool now covers about 3 % of its domestic flights and is slated to reach roughly 20 % by the end of 2025, but only uses aggregated market information—such as demand, fuel costs and competitor fares—to recommend prices that are then reviewed by human analysts. The assurance follows senators’ warnings that AI could enable “surveillance pricing” and coincides with draft legislation that would bar firms from tailoring prices or wages to personal data. Rival American Airlines has also publicly rejected individualized AI pricing, with CEO Robert Isom calling the practice inappropriate. Delta said dynamic pricing has guided airfares for decades and argued that AI merely accelerates existing processes without targeting specific passengers.
As Delta experiments with AI-driven pricing, regulators and travelers alike worry about dynamic fare schemes that "go beyond the human cognitive limits" (@chafkin / Bloomberg) https://t.co/Nb7OUObuQ3 https://t.co/h7DHGza7jk https://t.co/ZOzeer1FAj
AwardFares Launches Intelligent New Alert System for Award Flight Availability https://t.co/56Ojv50Qf3 https://t.co/51Xyetz4lb
Los bots de IA pueden confabularse y manipular mercados. Una investigación descubre cómo pueden fijar precios y acumular ganancias https://t.co/jAPNPAVK7G