Jump, a startup co-founded by former baseball star Alex Rodriguez, has raised $23 million in a Series A funding round led by Alexis Ohanian and his venture firm Seven Seven Six. Founded in 2021, Jump aims to modernize and unify the fan experience for professional sports teams by integrating ticketing, merchandise, concessions, and event information into a single platform. Currently serving four professional teams, the company generates less than $10 million in annual revenue but sees this as a small portion of its potential market. The funding round brings Jump's total capital raised to approximately $60 million. The startup positions itself as a "Shopify for sports teams," seeking to streamline and enhance fan engagement across the $40 billion youth sports industry and professional sports sectors. Other notable athlete-backed ventures include Youth Inc., a media and commerce hub for youth sports supported by NFL players such as Greg Olsen, Tom Brady, Josh Allen, and CJ Stroud. The broader sports industry continues to attract investment and innovation, with various events and discussions planned around sports media rights and capital inflows.