Nearly nine in ten videogame developers are already deploying artificial-intelligence agents in their day-to-day work, according to a Google Cloud survey carried out with The Harris Poll and published on 18 August. The poll of 615 developers across five major games markets found that 87 % use autonomous or semi-autonomous AI programs to automate coding, play-testing, localisation and other repetitive tasks. The rapid adoption reflects an industry under pressure to curb ballooning budgets after more than 10,000 job cuts over the past two years. Some 94 % of respondents believe wider use of generative AI will ultimately cut overall development costs, while 95 % say it is already trimming routine workload and freeing teams to focus on creative work. Developers reported using AI agents most frequently for asset optimisation (44 %), automated tutorials and coaching (38 %) and dynamic game-balancing. The shift is also reshaping staffing: 62 % of those surveyed said new AI-focused roles have emerged and more than half noted that existing jobs now include AI-related responsibilities. Despite the optimism, legal and financial uncertainties persist. Almost two-thirds of respondents worry about who owns AI-generated content or the data used to train models, and one in four struggle to measure the return on AI investment amid high integration costs. The study was conducted from late June to early July in the United States, South Korea, Norway, Finland and Sweden, offering one of the broadest snapshots to date of how generative AI is permeating commercial game production.