Apple has established a new internal team named Answers, Knowledge, and Information (AKI) to develop a ChatGPT-style AI-powered "answer engine" aimed at delivering web-based, intelligent search capabilities. This initiative is part of Apple's broader effort to catch up in the artificial intelligence space and compete with existing AI models like OpenAI's ChatGPT, Perplexity, and Google's Gemini. The team, reportedly led by Robby Walker, a former Siri contributor, is working on a streamlined AI system that could be integrated into Apple's ecosystem, enhancing products such as Siri and Safari or potentially launching as a standalone application. The project reflects Apple's strategic push to bolster its AI offerings amid competition from Microsoft, Google, and Meta. Additionally, there have been sightings of the iPhone 17 Pro in live testing, indicating ongoing hardware developments alongside the AI advancements.