Google has begun testing the integration of AdSense for Search ads within AI chatbot conversations, partnering with AI startups to embed targeted advertisements into conversational interfaces powered by its Gemini AI model. This move aims to expand Google's advertising reach and sustain its digital ad revenue amid growing competition in AI technologies. The initiative involves startups utilizing Gemini to serve AI responses that include ads, marking a new phase in monetizing AI tools. Industry observers anticipate that other major AI developers, including Anthropic and OpenAI, may adopt similar advertising strategies. Additionally, Google is reportedly exploring new AI Premium subscription tiers linked to Gemini and plans to enhance the AI's capabilities by granting it access to users' broader Google data footprint. These developments coincide with broader AI advancements across the industry, such as Apple and Anthropic's collaboration on coding tools and Amazon's launch of autonomous AI agents. Google's efforts to weave ads into AI chatbots reflect its strategy to maintain dominance in the digital advertising market as AI becomes increasingly central to online interactions.