Ford CEO Jim Farley Takes Radical Approach to Low-Cost EVs, $30,000 Electric Truck, Abandons Henry Ford Assembly Line in US

Ford Motor Company is intensifying its focus on electric vehicles (EVs) by abandoning the traditional Henry Ford assembly line model to produce low-cost EVs in the United States. CEO Jim Farley has described this shift as a 'radical approach' to address the company's ongoing financial challenges. Despite the challenging timing amid existing policies under the Trump administration, Ford views the move as essential to counter existential threats to its business. The company is also planning a $30,000 electric truck, signaling a strategic push into more affordable EV options. This approach contrasts with Tesla's earlier promises of revolutionizing electric cars, with Ford aiming to realize that vision practically. Market discussions around Ford and the broader auto and transport sectors have been active, reflecting investor and industry attention on these developments.