Ford Motor Co. has postponed the launch of its next-generation all-electric pickup truck and van to 2028, shifting its strategic focus toward smaller, more affordable electric vehicles (EVs). The delay affects the next-generation F-150 Lightning pickup, which was initially slated for production in 2027, as well as the E-Transit van. This pivot comes amid rising competition from Chinese EV manufacturers and reflects Ford's plan to introduce a low-cost EV platform starting with a small pickup in 2027. The company is expected to unveil these more affordable EV models soon. Concurrently, the National Highway Traffic Safety Administration (NHTSA) has initiated a preliminary evaluation involving approximately 35,950 Ford vehicles due to concerns over possible B-pillar trim detachment. Additionally, Ford has surpassed Lucid Motors to become the second-largest cash-burning EV manufacturer after Rivian, with Tesla remaining the only pure EV maker with positive cumulative free cash flow. Ford has also promised a significant announcement related to its EV strategy, described internally as a 'Model T' electric vehicle moment, amid a pivotal period for the EV market.
$F - Ford Promises 'Model T' Electric Vehicle Moment Monday With EV Market At Cross Roads - https://t.co/wGSnvXJOmj
Tesla is the only pure EV manufacturer with positive cumulative free cash flow. Ford has surpassed Lucid to become the second-largest cash-burning EV maker, following Rivian. Massive. Via Alvin Foo. https://t.co/0D81wPOzvp
$F - NHTSA: OPENS PRELIMINARY EVALUATION INTO EST 35,950 FORD VEHICLES OVER B-PILLAR TRIM DETACHMENT