Tesla continues to promote its electric vehicles and related products as cost-effective and superior alternatives to traditional internal combustion engine (ICE) vehicles, emphasizing the $7,500 US federal electric vehicle (EV) incentive available until September 2025. The company highlights that buying a Tesla, particularly the Model 3 and Model Y, can be cheaper than purchasing comparable ICE vehicles such as the Toyota Corolla. Tesla's Full Self-Driving (FSD) technology is also promoted as a key differentiator, with claims of better performance in adverse weather conditions and enhancing user experience. Tesla advocates stress the importance of buying American-made products, noting that every Tesla sold in the United States is built domestically and that the company employs over 1,500 veterans across its North American operations. The promotion includes additional incentives such as one year of free Supercharging for Canadian buyers purchasing a Model 3 before the implementation of new tariffs. Tesla's energy products are also mentioned, with a $400 discount available via referral codes. The company's global appeal is underscored by references to strong sales in markets like Norway and Japan, where buying a Tesla is described as financially advantageous. Overall, Tesla positions itself as a leader in American innovation and sustainable technology, encouraging consumers in the US, Canada, and Japan to take advantage of current incentives and promotions before they expire.