The UK government has unveiled a decade-long strategy to reduce obesity, involving supermarkets and food manufacturers in a first-of-its-kind partnership. Central to the plan is the introduction of a healthy food standard for supermarkets, which will be required to reduce the average calorie content of shopping baskets by 100 calories. Failure to meet these healthy eating targets could result in fines for supermarkets. By 2029, supermarkets will also face mandatory reporting requirements related to these health standards. The government emphasizes that this approach is a "world-first" and rejects characterizations of it as "nanny statism." Supermarkets, including major chains like Sainsbury's, have expressed support for the initiative. Additionally, reformulation efforts have already led to a reduction in average salt content by approximately 15% and sugar content by 21% in various foods such as breakfast cereals, soft drinks, and crisps. To support households struggling to access nutritious food, the government is investing £8.5 million in six innovative projects across the UK, including technology-driven initiatives like a mobile greengrocer in Liverpool. This comprehensive plan aims to make healthy food more accessible and ease pressure on the health service.