Amazon Prime Day 2025 has featured a wide array of beauty and skincare deals, with various media outlets highlighting hundreds of discounted products. Offers include up to 55% off on K-beauty skincare and makeup essentials, and discounts reaching 51% on popular 'holy grail' items. Notable deals include the Elemis Cleansing Balm, available for $68 with $140 worth of skincare value, and luxury beauty products from brands like EltaMD and Olaplex offered at $44, down from $144. Celebrities' favorite skincare and makeup products have been prominently featured, with coverage emphasizing affordability and quality. Retailers such as Ulta have made strategic moves to appeal to skincare and beauty consumers during this period. Additionally, there is notable interest in products favored by reviewers over 50 and plus-size fashion pieces under $100, reflecting diverse consumer demographics. The Prime Day beauty sale period is concluding, encouraging last-minute purchases.