China's online literature market has experienced substantial growth, with the user base reaching 575 million in 2024, according to the 2024 Blue Book of Online Literature released by the China Writers Association. The core readership comprises individuals aged 26 to 45, accounting for about 50% of readers, while those born after 2000 represent nearly 25%. The total number of online literary works exceeded 33 million by the end of 2024, with approximately 2 million new works added that year. The market's revenue was estimated at 49.55 billion yuan (approximately $6.9 billion) in 2024, marking a year-on-year increase of 29.37%. Additionally, overseas readership and engagement have expanded, supported by the translation of around 40,000 Chinese online literary works, reflecting a broader cultural export effort. Concurrently, China's internet user base reached 1.123 billion as of June 2025, with an internet penetration rate of 79.7%, enabling wider access to digital content across various demographics, including 161 million users over 60 years old.
As of June 2025, China had 1.123 billion internet users, bringing national internet penetration to 79.7%. https://t.co/vAPDUvuXA2
China has more than 1.12 billion internet users as of June 2025, according to a report released by the China Internet Network Information Center Monday. #XinhuaNews https://t.co/fADUob9jGg
China had more than 1.12 billion internet users as of last month, with 161 million being over 60 years old, according to a report released by the China Internet Network Information Center. Internet adoption in the country reached almost 80%. https://t.co/mPCdOUw89q