Tesla continues to promote its electric vehicles globally, emphasizing the financial and practical benefits of buying Tesla cars over competitors. The company highlights that purchasing a Tesla can be cheaper than buying a Toyota Corolla, especially with the $7,500 federal electric vehicle (EV) incentive available in the United States. Tesla’s products, including the Model Y and Cybertruck, are positioned as superior choices for consumers in the U.S., Canada, South Korea, and Norway. The Model Y is anticipated to be the best-selling car worldwide in 2025. Tesla also markets its Full Self-Driving (FSD) feature as a luxury and essential component. Additionally, Tesla is testing a six-seat Model Y L variant in China, suggesting ongoing product development and market expansion. The brand encourages consumers to use referral codes to maximize benefits and promotes its other services like Starlink alongside its vehicles.