Meta Platforms Inc. is preparing to launch its first smart glasses equipped with a display, internally code-named "Hypernova," expected to debut in September 2025. The device will feature an integrated screen on the right lens and can be controlled via a wristband using hand movements. Initially anticipated to be priced above $1,000, Meta has revised the starting price to approximately $800 by accepting lower profit margins to stimulate demand. This pricing strategy aims to position the product competitively against rivals such as Apple, whose Vision Pro headset has seen slower content rollout. Meta's Reality Labs, which reported a $4.53 billion loss in the second quarter, is focusing on scaling the smart glasses as a major consumer hardware form factor. The launch comes amid increasing competition in the augmented reality and smart glasses market, with companies like Samsung also developing competing devices. Meta's approach reflects a strategic effort to make immersive wearable technology more accessible while strengthening its foothold before competitors release similar products.