French luxury group Kering has announced a partnership with Google to develop smart glasses equipped with artificial intelligence. This collaboration positions Kering to compete in the connected eyewear market, where EssilorLuxottica currently holds a presence through its partnership with Meta. The initiative reflects luxury brands' efforts to find new growth avenues by integrating advanced technology into their products. Industry experts note that the launch of AI-enabled glasses by Kering marks a notable move in the luxury sector, potentially revitalizing interest in smart eyewear, including devices reminiscent of Google's earlier Google Glass project.