
Adidas and Willy Chavarría Apologize for Cultural Appropriation of "Oaxaca Slip-On" Huarache Sandals Amid Mexican Authorities' Compensation Calls
German sportswear company Adidas and Mexican-American fashion designer Willy Chavarría have apologized following accusations of cultural appropriation by Mexican authorities. The controversy centers on Adidas's new sandal model, the "Oaxaca Slip-On," which was inspired by traditional Indigenous huarache sandals from the southern Mexican state of Oaxaca. Chavarría acknowledged and expressed regret for the appropriation, specifically lamenting that the design used the name of Oaxaca without meaningful collaboration with the local Zapotec community, particularly artisans from Villa Hidalgo Yalálag. Mexican officials have accused Adidas of plagiarizing Indigenous artisans and exploiting their cultural heritage, leading to calls for compensation. The issue drew criticism from Mexican President Claudia Sheinbaum and Indigenous advocates, emphasizing the importance of respecting Indigenous cultural identity and rights. Adidas formally issued a public apology and is reportedly cooperating with Mexican authorities and artisans to address the matter, including potential indemnification for the affected communities. The incident highlights ongoing concerns about cultural respect and ethical collaboration in the fashion industry.
Sources
- La Jornada
👩🇨🇳 La diputada federal @SandraAnayaVil1 de #Morena compartió en su cuenta de TikTok un video donde corre por la #MurallaChina al ritmo de la canción "Viajando por el mundo" y enfatizó la imagen con el hashtag #SueñoCumplido. Aunque el video lo subió hace dos días, ella asegura https://t.co/WCjmJYTsuL
- El Economista
Empresas | Industria del calzado en CDMX aplaude cuotas compensatorias a la importación de productos chinos. 👢👞 https://t.co/8CdOpSGOIt
- VOZ
Adidas gives in: German brand apologizes for claims of ‘cultural appropriation’ in Mexico https://t.co/WB6GOufYHw
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