Adidas has faced accusations of cultural appropriation from Mexican authorities over its new sandal model, the "Oaxaca Slip-On," which is inspired by traditional huaraches from the Zapotec community of Villa Hidalgo Yalálag in Oaxaca. The Mexican government, led by President Claudia Sheinbaum, condemned the use of Indigenous designs without authorization or credit, citing violations of the country's Law of Cultural Heritage. The federal government is in discussions with Adidas to seek compensation for the affected community and is considering legal action if an agreement is not reached. In response, Adidas issued a public apology, expressing regret and committing to repairing the damage caused. The company also reaffirmed its respect for the cultural richness of Mexico's Indigenous peoples. The sandal was co-designed by Mexican-American fashion designer Willy Chavarría, who has publicly acknowledged and regretted the appropriation of the Indigenous design and the use of the Oaxaca name without meaningful collaboration with the local community. Sheinbaum announced efforts to strengthen intellectual property laws to better protect Indigenous artisans and their cultural heritage. The controversy has sparked broader debates about the boundaries between cultural inspiration and plagiarism in the fashion industry.
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