Demi Lovato has initiated a new musical era by updating her Spotify profile picture and wiping her Instagram feed, archiving all previous photos. She teased the comeback by resharing a 2016 post stating, “I’m back b*tches. And I’m coming back more honest than ever,” signaling a fresh start. Lovato shared a mysterious photo on Instagram accompanied by the phrase, “I’m not so sure, I’ve ever felt like this before.” Subsequently, she posted a snippet of a new single, presumably titled “Fast,” and announced its release for the end of July 2025. On August 1, 2025, Lovato released “Fast,” marking her return to pop music. She also shared new photos from the studio and promotional images related to the single. The comeback has been noted as a notable return to the pop genre for the artist.