Gap Relaunches Low-Rise Denim After 16 Years Featuring Katseye Amid Viral Jeans War and Lollapalooza Performance

Gap has relaunched its low-rise, "long and lean" denim line for the first time in 16 years as part of its fall 2025 "Better in Denim" campaign. The campaign features the group Katseye, who have been prominently highlighted in the new advertisements. The campaign has been well received for its inclusivity and modern appeal, with some comparing it favorably to competitors like American Eagle. The Gap-Katseye collaboration has garnered attention following a viral "jeans war" involving Gap, Lucky Brand, and American Eagle. Katseye's involvement also coincides with their notable performance at Lollapalooza and their appearance alongside aespa at Summer Sonic 2025.