As the global demand for craft beers grows, forecast to triple to $250 billion by 2033, Nigeria's Bature Brewery is hoping to tap into the market and wean more customers off the big brands and onto its locally inspired craft beers. Read more: https://t.co/AMD1fKlus1 https://t.co/UDzYERKs9Y
Why aren't more people drinking sake? A look inside Brooklyn Kura, the first American company to export sake to Japan and demystify the brewing process https://t.co/RHqyX8QJYv
Researchers say the global craft beer market is forecast to triple to $250 billion by 2033. Hoping to tap into that is Nigeria’s Bature Brewery, one of the country's biggest craft brewers, producing 22,000 liters a month https://t.co/CxdGnNt1Vd https://t.co/MLZDvKnbDk
Nigeria’s largest craft brewer, Bature Brewery, is accelerating expansion plans as researchers project the global craft beer market will triple to more than $250 billion by 2033. The Lagos-based company, founded in Abuja in 2017, currently produces 22,000 litres a month and sells its locally inspired beers in about 70 locations. Co-founder Kevin Conroy said Bature aims to boost production to 100,000 litres a month and expand distribution to 500 outlets within the next 18 months. The brewer is installing new fermentation vessels, diesel generators and a water-treatment plant to cope with Nigeria’s patchy utilities while investing in draft dispensers for hotels, bars and restaurants. Nigeria’s beer market is valued at roughly $7 billion annually and is the second-largest market for Guinness worldwide. Bature’s craft products—such as Harmattan Haze, Lagos Lager and coffee-infused Black Gold stout—can cost up to six times more than mass-market beers. Conroy said capturing even 1 percent of the domestic market, about $70 million in sales, would meet the company’s growth ambitions. The brewer also faces headwinds, including naira devaluation that has pushed up the cost of imported raw materials. To offset this, Bature is increasing the use of local ingredients such as coffee from Taraba State and promoting its Mango Disco seasonal ale and other award-winning variants to foster consumer loyalty amid the broader craft-beer boom.