Formula 1 and the LEGO Group have redesigned the podium prizes for Sunday’s British Grand Prix at Silverstone, presenting full-size trophies constructed entirely from LEGO bricks to mark the 75th anniversary of the championship’s first race at the circuit in 1950. The winner’s cup replicates the traditional solid-gold Royal Automobile Club Trophy but is built from 2,717 bricks, reinforced with Technic pieces, and weighs just over 2 kilograms. A team of seven LEGO builders spent about 210 hours assembling four trophies—gold-chromed for first place, white for second, bronze for third and black for the winning constructor. LEGO creative lead Samuel Liltorp Johnson said the models were glued to withstand podium celebrations, while F1 chief commercial officer Emily Prazer called the project a continuation of the series’ partnership with LEGO following last season’s Miami Grand Prix parade of drivable brick cars. Both companies indicated further limited-edition collaborations are planned, including an activation at November’s Las Vegas round.
The top 3 drivers at the British Grand Prix in Silverstone today will get trophies made entirely of LEGO. https://t.co/OJZ6w0cylk
EXCLUSIVE: Major change to F1 trophies at British Grand Prix for first time ever and they took 210 HOURS to make https://t.co/u4ubuSs276
The details on the winner's LEGO trophy for the #BritishGP 😮 Inspired by the current design, it's comprised of 2,717 bricks and weighs over 2kg 🏆 https://t.co/DPZMc4nwXY