Liverpool have completed the signing of French forward Hugo Ekitike from Eintracht Frankfurt for a fee reported at roughly €90 million, with figures cited by various outlets ranging from €79.7 million to €91 million including bonuses. The 23-year-old has agreed a contract running until June 2031 and is due to link up with the Premier League champions on their pre-season tour in Asia. Ekitike is Liverpool’s fourth major addition of the window after deals for Florian Wirtz, Jeremie Frimpong and Milos Kerkez. Taken together, the acquisitions push the club’s summer outlay to about €300 million. Analysts cited by The Athletic say the spending is underpinned by record revenues that topped £700 million last season, leaving the club comfortably within domestic profit-and-sustainability limits. For Eintracht Frankfurt, the sale continues a lucrative strategy of developing and selling attacking talent. According to The Athletic, the Bundesliga side will have generated roughly €345 million in profit from striker transfers since 2019—about $405 million—once the Ekitike deal is factored in, after paying around €16 million for him only a year ago.