The Walt Disney Co. said it will fully integrate Hulu into Disney+, eliminating the standalone Hulu app and launching a single streaming application in 2026. The transition, announced alongside quarterly earnings, begins next year as Hulu’s catalogue and technology are folded into Disney’s flagship platform. Chief Executive Officer Bob Iger and Chief Financial Officer Hugh Johnston told investors the unified service will reduce customer churn, expand advertising opportunities and create cost synergies by operating on one technology stack. Internationally, the Hulu brand will replace the Star tile on Disney+ starting in the fall of 2025, marking Hulu’s first global rollout. Disney obtained full control of Hulu in June after paying Comcast roughly $9 billion for the remaining 33% stake, capping a two-year negotiation. At the end of the June quarter, Disney+ and Hulu counted a combined 183 million subscribers, including 128 million for Disney+ alone. Mirroring a move by Netflix, Disney also will stop providing quarterly paid subscriber counts and average revenue per user. Reporting will cease with ESPN+ in fiscal fourth-quarter 2025 and with Disney+ and Hulu in fiscal first-quarter 2026, with management saying profitability metrics now offer a clearer view of streaming performance.