Elon Musk announced that X, formerly known as Twitter, plans to introduce advertising directly into the responses of its AI chatbot, Grok. This move aims to monetize Grok and revive the platform's advertising revenue. Advertisers will be able to insert product suggestions within Grok's answers, leveraging xAI’s technology to enhance ad targeting across X. The announcement was made during a live discussion with advertisers and marks a new monetization strategy for X's struggling advertising business. Musk, known for his previous support of open-source AI, is shifting toward integrating ads into the AI chatbot, a development reported by multiple news outlets including the Financial Times, TechCrunch, and The Guardian.