Google on 28 Aug 2025 opened its web-based video editor, Google Vids, to all users at no cost, ending a two-year period in which the service was limited to paying Google Workspace customers. The move puts the browser-native tool in direct competition with entry-level editors such as Microsoft’s Clipchamp and Apple’s iMovie. Alongside the wider rollout, the company introduced several generative-AI capabilities. A new “image-to-video” function, powered by Google’s Veo 3 model, animates still pictures into short clips, while AI-generated avatars can read uploaded scripts with automated lip-sync. Google is also adding transcript-clean-up and noise-reduction tools designed to shorten post-production time. The core editor now offers more than 100 templates, real-time collaboration, and direct imports from Google Drive and Slides. Advanced AI features, including Veo-generated footage and the avatar studio, remain available only to Workspace paid plans and to Google AI Pro and Ultra subscribers. The expansion underscores Google’s strategy of embedding its Gemini family of generative models across consumer-facing products as it accelerates efforts to attract creators and small businesses to its ecosystem.