SiriusXM is rebranding its combat-sports audio outlet Fight Nation as Pro Wrestling Nation, a 24-hour channel dedicated exclusively to professional wrestling. The new format will debut on July 1, expanding the satellite broadcaster’s lineup of niche sports programming and giving wrestling fans round-the-clock match commentary, talk shows and archival content. Separately, Fox Corp.’s streaming service Fox Nation has signed an exclusive media-rights agreement with Professional Bull Riders to carry the circuit’s Camping World Team Series on Friday nights. The ten-week “PBR Friday Night Live” slate begins Aug. 8 and runs through Oct. 24, marking the platform’s first venture into live sports. Ahead of the competitions, Fox Nation will release Season 2 of the reality series “Last Cowboy Standing” on July 11. The twin moves underscore how media companies are leaning on niche and combat-sports properties to bolster subscriber engagement. For Fox Nation, the PBR partnership follows the bull-riding league’s acquisition by TKO Group Holdings earlier this year and gives the streamer a foothold in a live-events market that attracted 1.43 million in-person PBR spectators last season. SiriusXM’s shift to a dedicated wrestling feed similarly targets a loyal fan base seeking specialised coverage beyond traditional sports networks.