Fox Nation Lands Exclusive Friday Rights to Professional Bull Riders Series

Fox Corp.’s Fox Nation streaming service has secured its first live-sports rights, signing an exclusive deal to carry Professional Bull Riders’ Camping World Team Series on Friday nights. The package, branded “PBR Friday Night Live,” will begin on Aug. 8 in Sunrise, Florida, and run for 10 consecutive Fridays, culminating with the league’s championship opener on Oct. 24 at T-Mobile Arena in Las Vegas. Fox Nation will also launch Season 2 of the PBR reality series “Last Cowboy Standing” on July 11. The agreement marks the first rights contract PBR has struck since its acquisition by TKO Group Holdings earlier this year. Fox Nation president Lauren Petterson called the pact a logical extension of the platform’s audience, while PBR commissioner Sean Gleason said the streamer offers a “perfect stage” for expanding the sport’s reach.